Rock Is Rising

Rock Is Rising

• Hard Rock Hotel & Casino, Atlantic City •

The saga of Trump Taj Mahal in Atlantic City came to an end in October 2014 when owner Carl Icahn shuttered the building.

Rock Is Rising It was the nadir of the city’s casino industry. Several other casinos closed, leaving only seven.

Things looked pretty grim for the Boardwalk. Jim Allen’s interest was piqued.

As chairman of Hard International and a resident of the Atlantic City area, Allen recruited a couple of minority partners.

Together they pulled the trigger, and Hard Rock purchased the former Taj in March 2017.

Rock Is Rising But the race had just begun. SOSH Architects welcomed the role of architect of record, leading the transformation of the hotel, casino, entertainment venue and restaurants in conjunction with Jeffrey Beers International for all podium design and Wimberly for hotel interiors.

In less than a year, the team transformed the once-closed casino into a modern, vibrant and energetic entertainment destination.

The newly renovated property boasts an expansive gaming floor with 2,100 slots and 120 table games, a beautifully appointed high-limit gaming space, wood ceiling coffers with custom chandeliers, and glass column memorabilia cases to showcase Hard Rock’s priceless collection.

The Hard Cafe was centrally located within the property in a new 400-seat venue with improved indoor and outdoor stages, panoramic views of the ocean and direct Boardwalk access. Hard Rock Live at Etess Arena was revamped to accommodate 7,000 guests.

In addition, the new hotel and casino also features 2,000 renovated guest rooms and suites, 150,000 square feet of meeting and event space, an indoor pool, nightclub, marketplace, spa and VIP lounges.

Hard Rock Hotel & Casino Atlantic City opened on June 28, 2018. A little more than a year later, it became the second highestgrossing casino in Atlantic City.

Since the opening of Hard Rock and its neighbor Ocean Casino Resort, the Atlantic City casino industry has bounced back and is thriving

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