The Beginning

Imagine a David Cronenborg wet dream penetrating the doldrums of
my existence and you are half way there.

Some may say this evaluation is considerably over the top, and they’d be right. I draw the line at porking mechanical objects but you can
see what I’m Beginning

getting at – being a promoter is becoming increasingly reliant on communicating in the language of avoidance.

Bands are stumbled upon through tired eyes in reassuringly familiar places,
contacts and friends are made in identifiable environments where
security is a click away. Beginning

Got the kettle on? The proliferation of Myspace has provided an explosion
of talent for promoters

to tap into beyond their LCD screens and increasingly bands are clinching deals having played only a handful of gigs.

Joe Lean and the Jing Jang Jong played out their whole career in a space of months and if it wasn’t Beginning

for some clever management bands such as S.C.U.M
and The XX would soon be overexposed.

It is innovative acts like these that are breaking the mould – a single launch in a church or being selective in press and gig choices are now necessary means of creating the right buzz.Beginning

This culture of instant gratification of course has its benefits, and not just for people with a penchant for laptop loving.

Promoters are granted immediate access to a bands inner The Beginning
sanctum where a simple point and press gives you all the management details needed.

In fact, if you didn’t have to wait practically a fortnight each time
you contacted a booking agent, it would all be plain sailing.

Bills can now be booked with not one chord watched within a live
arena, but like viewing Glastonbury on the idiot-box or getting the district line to work I wouldn’t recommend it.

There is no substitute to watching a band first hand.

The Internet has bestowed the industry with both a blessing and a curse and it is up to us to do what we will with it.

Now dim the lights and turn that monitor on, it’s sexy-time.

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