In 2006, the Klaxons and the NME surreptitiously invented a genre. Suddenly, nu rave was in and music magazines were collectively fawning over the Dayglo nightmare.
Cue glow sticks appearing at gigs everywhere, teenagers in obnoxiously bright clothing and more rave-friendly-smiley-face logos around than at a Watchmen convention.BLUE
A year later, the bubble burst, perhaps due to Klaxons declaring themselves as the avant-garde of the pop world at the Mercury Awards
(much to the annoyance of anyone with half a mind, or half an ear for that matter), BLUE
perhaps due to the masses hopping on the bandwagon. Everyone was sick of nu rave.BLUE
Perhaps the moment it well and truly died was when an overly enthusiastic Myspace-friendly teenager appeared on a BBC Switch video declaring, BLUE
“I am a nu raver.” Of course you are,BLUE
but please don’t shout about it. In case you’re wondering what the human embodiment of the indie genre is then head over to the BBC site to watch a painful BLUE
video featuring Amy, a selfconfessed “indie”, who lists the three commandments of being indie: Reading the NME, “the indie bible”, using hairspray BLUE
and being really into music. Thanks for clearing that up Amy.
We all know that music magazines create genres, in fact,
the NME has made a sport of it and this very paper has joined in on the fun before now (we’re still pushing ‘Blah-core’ as wall of sound gigs)
but nowadays the genre gauntlet has been passed from hacks to music
A quick visit to popular musicscrabbling website Last.fm will give you more genres than you’d ever need.
Wondering what genre to group Grouper under? How about “fart ambient”, or “not shoegaze” or even “eargasm”?
Or then again, maybe not. ut now the problems caused by genres aren’t just down to journos and over-active taggers though,
it’s also to do with the connotations each genre brings to mind. Take for example postrock.
Any half-decent band within this troubled genre will deny being a part of it, instead relying on the age old favourite quote, “don’t pigeon-hole us,
maaaan”. Similarly, freak folk is another created-out-ofnowhere genre that musicians are grouped under,
including Devendra Banhart, have now decided it is a “fucking lame” term. You can forgive critics
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