In 2009, entrepreneur Theo Baloyi relocated to Johannesburg to stay with his uncle
in Alexandra while studying towards his B Com Accounting degree.
As a qualified Accountant, Theo was presented with the opportunity of working at one of the top accounting and advisory firms in the world.
Based in South Africa for 2 years, and later seconded to the Middle East for a further 3, It was during this period that the idea for his business came to him.
In his travels he noticed that there was something missing – an African sneaker brand, portraying an authentic African story.
Thus, filling the gap became his mission MESH FOR SUCCESS.
The name ‘Bathu’ is derived from a common universal slang word mostly used in townships across South Africa, in referral to any type of shoe.
This word has existed in South African townships for decades now.
Bathu was founded by Theo Baloyi with the sole aim of telling a proudly, untold South African township story to the world.
Theo Baloyi identified a niche in the retail business to conceptualise and establish a shoe brand around the commonly used universal word,
with a deep sense of meaning in the black society and tell this story to the world.
After months of conceptualising,
and feasibility studies and being rejected by 13 different factories, the Mesh Edition Sneaker was finally born in 2015.
Once in production, and having dealt with the rigorous 18 month processes of design, production, quality assurance
MESH FOR SUCCESS and financing, related to the Mesh Edition,
Theo founded the business that is Bathu, and launched 100 pairs of Mesh Edition to the people of Alexandra, Soweto, Midrand and Thembisa.
By 2017, Bathu sealed its first corporate collaboration with an incubation hub in Johannesburg.
This unfolded into the release of a further 1000 pairs of Mesh Edition sneakers.
In that same year Bathu launched its first limited edition Mesh Edition Sneakers in White, which sold out in days.
In 2018, Bathu then bought its first delivery vehicle and opened its first store in Newtown, Johannesburg.
The Newtown store was quickly followed by a second store in the heart of Pretoria, which later relaunched in a bigger space,
providing customers with increased capacity and an innovative shopping experience.
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