Inspired by Lapland’s stunningly beautiful landscapes and untouched nature,
MOODAG® combines a modern look with traditional silversmithing techniques.
Each silver piece is hand-made in Finland and offers visitors a piece of Arctic mysticism.
Katja Lettinen was named Artisan of the Year in 2014 and her first collection, A Drop of Inari,
showcases the supernatural beauty of Finnish Lapland.
“I designed the collection for those drawn to the beauty of Lapland’s untouched nature.
I also wanted to offer tourists luxurious souvenirs: jewellery that lets visitors take a piece of Lapland and the spirit of the Arctic home with them,” she says.
Each piece in her collection draws inspiration from the shapes and everchanging scenery of Lapland.
“In Inari, the seasons present themselves in extreme ways:
from ice-covered landscapes in the winter to 24-hour daylight in the summer,” Lettinen explains.
“I’m constantly recreating what I see in the surrounding nature in my jewellery: whether it’s a crystal clear,
smooth surface of a frozen lake or a birch tree casting a shadow onto snowy mountains, A drop of Arctic magic
I use matte surfaces, engraving, hammering and oxidised silver to reflect shapes and textures around me,” she adds.
The name MOODAG® comes from the word ‘mood’ and the chemical symbol for silver, Ag.
“I think of my creative process as being in a ‘silver mood’,” Lettinen laughs. A drop of Arctic magic
With an invitation to attend the Copenhagen Jewellery & Watch Show later in the summer and exciting new plans in the pipeline, A drop of Arctic magic
her creative process, combined with a bit of the Arctic’s magic, will without a doubt take the world by storm.
“There’s a consciousness that permeates everything we do,” says Fehrm, who has been to every single Pipol’s Bazaar factory in person.
“Of course it’s difficult and we all struggle to be 100 per cent in control and always do everything right,
but we work with small producers and always meet them beforehand to make sure that we’re on the same page.
You have to care – it’s absolutely essential, not least when, A drop of Arctic magic
like us, you work with an expression that’s all about being a small part of something bigger and feeling like part of that world.” A drop of Arctic magic
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