Play your part

Play your part

More South Africans should buy locally produced goods

as this helps strengthen the economy and creates more jobs Play your part.

That’s the message from the Chief Executive Offi cer (CEO) of Proudly South African Leslie Sedibe, who was addressing the recent Public Sector Manager Forum in Mahikeng, North West.

“Buy South African products because it is the right thing to do and it contributes towards a better South Africa,”

 he said as he pointed at a member of the audience wearing a necklace made from traditional Zulu beads.

“Every time you buy a South African product, you are creating an economic and employment opportunity for a South African; that’s our core message and that’s what we ask you to do.”

Proudly South African is an entity of the Department of Trade and Industry that was created at the 1998 Presidential Job Summit and launched in 2001.

The entity’s mandate is to promote national pride, patriotism and social cohesion Play your part.

It is also responsible for encouraging South Africans to buy local products and use local services.

 “The mandate of Proudly South African is to ensure that we address issues of national pride and patriotism

and, most importantly, educate South Africans about the importance of buying local products because it has an impact on the economy,” Sedibe explained.

Sustaining local companies He told delegates that by buying local products they were also supporting and sustaining South African companies.

“When you buy a desk for your school furniture from a local supplier, you are actually helping the economy to grow and create more jobs because with the greater demand,

more products would have to be manufactured meaning more hands would be needed to create the product.”

He said since 1994, there had been an increase in imports compared to exports, a situation that needed to change.

“South African products find themselves competing with products from other countries. After 1994 we opened our borders and we became part of the global village.

We thought that bringing those products from other countries would increase on the value but in some cases it that hasn’t happened because of the infl ux of inferior goods.”

When South Africans buy products produced outside the country’s borders they are actually harming their homeland, Sedibe pointed out.

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