North to south

North to south, city to wilderness

Swedish culture can be enjoyed from just about anywhere in the world.

You can listen to ABBA or First Aid Kit, indulge in fashion from H&M or COS,

or kit out your home with IKEA’s finest or a luxurious Lamino armchair.

But a visit to Sweden allows you to take a closer look at where it all stems from.

Stockholm is simply stunning in the spring, when the greenery explodes and the archipelago comes to life again.

Why not make the most of island city living and jump on a boat out to the gesamtkunstwerk that is Prince Eugen’s Waldemarsudde,

followed by a modern art experience out of the ordinary at Moderna Museet?

Experience a concert at the renowned Berwaldhallen,

which is warming up for the Baltic Sea Festival at the end of the summer, and wrap up the evening North to south

with a vegetarian meal and fine views at the locals’ own favourite, Södra Teatern.

Further west, get to know the king of the forest at the Royal Hunt Museum – Elk Hill,

or learn all about the Swedish car wonder at Volvo Museum in Arendal outside Gothenburg. While you are there,

bring the kids to the magical world of Alfons Åberg at Alfie Atkins’ Cultural Centre,

or perhaps take a day trip to the art collective Not Quite in Fengerfors.

Perhaps you want to take the last chance to get a glimpse of the magical northern lights up north, or the beginnings of the midnight sun?

In addition to unspoilt nature, North to south

Umeå presents a buzzing culture scene, including the finest guitar collection in the world at Guitars – The Museum,

and world-class contemporary art at the ever inspiring Bildmuseet.

Swedish culture is world-renowned for a reason,

and it is worth scratching the surface properly to discover what lies beneath. Where will your exploration begin?

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