The Swedish fashion label MASKA is all about timelessness and classic pieces to be worn for years to come,
which is reflected in the quality of the carefully selected natural fibres.
Founders Maria Svensson and Lisa Leierth wanted to create
clothing that they would love to wear themselves and that suits a modern, Quality garments
creative woman, a true world citizen with an appreciation for quality goods.
The yarn used for MASKA knitwear is special, and the secret behind impeccable knitwear lies in selecting the right yarn for every design.
The specific fibres chosen by Lisa and Maria,
who also has a background as a textile buyer, include extra fine merino wool, Quality garments
Peruvian pima cotton, kid mohair, Mongolian cashmere and silk. For SS14, MASKA will introduce a jersey collection,
which will make use of the finest organic cotton on Tencel to create simple yet luxurious jersey garments for every occasion.
“Sustainability is really central to our work. Not just when sourcing natural materials; it’s integral to everything we do,”
explains communications manager Jessica Braz.
“Production is set mainly in the EU, and we’re careful about where we source our fibres from.
All yarns, apart from cashmere, are spun in Italy by luxury spinners.”
Designer Lisa Leierth explains that their early designs
were meant to remind people of knitted clothing from a long time ago, Quality garments
but with added structures and refined detailing.
“Nowadays, we’ve added more simple lines, and we continue to create garments with that little bit extra,” she says.
The MASKA brand has also found popularity outside of Sweden’s borders, all the way to Japan.
Braz notes that the Japanese shoppers are known to be very discerning,
and thus appreciate the exquisite materials, refined detailing and the timeless quality of MASKA garments.
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